We participated in our first ever Bridal Expo two Sundays ago at the "bridalfestbg". We met hundreds of brides and their families and showed off some of our wedding stories and our woodworking skills (more to come later). The entire process was a blast and we learned so much.
Back in October I was sent an email from Tammy duke Paull events & design asking for potential vendors to join their bridal show. Seeing that up to this point 90% of our weddings were from referrals I was a little hesitant to pull the trigger on attending one of these, but after much deliberation I decided it's worth it just to hear from brides on what they are looking for and give them a chance to talk with us in person about what we do. After I made the decision to participate, then the planning began.
Initially my thoughts were to accentuate some of our favorite wedding videos along with our more lengthy full on multi-camera edited ceremony and reception videos. With my limited decorating and interior design experience, I decided to bring on Julie Taylor to help me. Seeing that she has progressed to become Filmik Wedding's second shooter, in addition to her assisting with the booth design she could connect with the brides on the same level I do when they de cide to choose Filmik Weddings to capture their day. Our initial design idea ended up being the one we decided to stick with. Here is a photo of the plans:
The main piece of our booth design was this 7ft tall x 8ft wide wall that was created from a 2 x 4 frame and reclaimed pallet wood. Attached to this wall would be three boxes that would house iPads displaying all of our work. Here are some photos from conceptualization to completion:
In addition to the main background, we had two separate TVs. One was displaying a series of our best wedding stories, and the other was a live feed from our camera.
I think from what we had in our heads to the final completion of the booth, we did a really good job in making those ideas come to life. And we received a lot of positive feedback from the bridal show attendees about what we had created.
One area we could definitely grow is in our social media promotion. We were so focused on making sure we had the correct print materials and all the technology was working properly that we completely overlooked making social media an integral part of our booth design.
Overall, we were very satisfied with the decision to participate. We gained a ton of knowledge and experience, and we look forward to participating again next year.